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SOAS started out as one of the pioneering women's specific triathlon clothing lines in 2010. Three years later we are finding that the need for edgy, sophisticated, high end women's endurance apparel stretches far beyond triathlon. SOAS has always offered more than boring black shorts and overly exaggerated "girlie" pink tops, and to this day we are sticking to our roots. "Pink it and Shrink it" is just not acceptable in our eyes. Who says you can't have clothing that is attractive, functional, and fits your body properly... well maybe some of our competitors. That's why we have built an amazing team of athletes, designers, and loyal followers to change the perspective of what's acceptable for women's endurance apparel.
Fashion, Fit, Function has been our highest priority and will continue to be our three commandments as we move into the future. We are dedicated to creating clothes that are functional, stylish, and able to withstand the rigors of high-mileage training and racing. Clothes that can flatter a women's body, even if it is spandex. We know where chafing occurs, where support is needed, and what items a women needs for a long day of training because we live in our products. We are not men trying to design women's clothing, we are our own target market, women who train and race but want to look attractive doing it. So here it is, our mission is to continue to bring women in endurance sports a means of feeling strong without giving up feeling feminine. We hope you will enjoy our growing line. With all you do in training and life you deserve to look great, and we are dedicated to bringing you a product that does just that.
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