Men's European swimwear tends to be much shorter and tighter than traditional American swim trunks and boardshorts. Mostly consisting of briefs and square cut shorts, European swimwear is definitely for men who are comfortable in their own skin. The European briefs cover only what it needs to, leaving everything else exposed. Square cut shorts are generally very fitted and short, giving those trend-seeking swimmer's a retro style.
Sauvage is the most popular European swim suit brand, and with multiple colors, lace up or pull-on options and color blocked designs, you'll have your pick of the pack.