Founded in Southern California in 1985, TYR™ has since developed a reputation for high-quality products and equipment. TYR competition swimwear and triathlon gear have been a dominant force in their respective industries. The company is also known for its TYR goggles, swim apparel, triathlon wetsuits and a wide variety of swimming equipment.

TYR was the first company to introduce a pair of goggles designed to fit a woman's face (the TYR T-72). TYR was also responsible for the famous red bathing suits featured on the hit television series "Baywatch." TYR consults with current and former athletes when developing its products. Swimmers know that TYR is a leader in swimsuits, warm-up suits, and swim training equipment. The TYR Tracer Series is one of the most advanced technical suit lines on the market. The TYR Hurricane wetsuits and the TYR Torque collections include top-of-the-line suits for the competitive swimmer.

TYR has also moved into competitive running equipment. From running shirts to shorts, its apparel is designed with the runner in mind. Built with moisture wicking fabric and antimicrobial material, TYR running apparel is designed to give the athlete the most comfortable, dry clothing on the market.

The name "TYR" is derived from the Norse god of warriors, who is said to have embodied victory and glory. Much the same can be said about the athletes who started TYR. Executive Vice President, Steve Furniss, was an Olympian who competed in the 1972 and 1976 Summer Games, and captained the 76th U.S. Olympic Swim Team.