Based in Virginia Beach, Virginia, SwimWays® is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services.

For over 35 years, SwimWays has been providing products that enhance the swimming experience of both children and adults. Its extensive research on toys and safety systems has led them to become one of the leading pool toy manufacturers.

With distribution in over 35,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong, Europe, and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill.