Bought a few of these shirts so that us dads can support our swim team in the stands while rooting on our kids at meets. I really like how this fabric feels - soft like cotton, but with the non-wicking properties of a tech fabric. We got these shirts embroidered with our team logo, and they really came out looking sharp. I little bit of shrinkage through the wash left the logo looking not quite as crisp, but overall I''m really satisfied with the shirt, especially compared with what I paid. FYI - note that the logo on this shirt is not embroidered, it''s a decal. It''s holding up well through the wash as well, but I expect that it may fade or peel over time.