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"Prana," a 5000-year-old Sanskrit word for breath, life, and vitality of the spirit, is the inspiration behind the stylish, eco-friendly clothing brand. Founded in a home garage in 1992, prAna was innovative and sustainable from the start, shipping clothing to customers in surplus fruit boxes and building hangtangs out of ground newspapers. Their forward designs and dedication to quality attracted the best climbers and yogis around.
Since their humble beginnings, prAna has flourished as it chased its passions for yoga, climbing, health, conservationism, and positive change. They push forward, making a difference with each strand of recycled polyester, each ball of fair trade cotton. They are inspired by the people they serve—athletes, artists, and you.