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Founded in the 1960's in Italy, Alpinestars was created by Sante Mazzarolo, a leather craftsman. Around the same time of Alpinestars' founding, the popularity of motocross was sweeping Europe by storm. Mazzarolo saw motocross as a golden opportunity to create advanced footwear that catered to the needs of motocross athletes. He was able to create a boot that soon became the standard for motocross protective footwear.
The innovative nature of Alpinestars soon caught the attention of athletes everywhere and Alpinestars secured their first brand ambassador along with many sponsored athletes as time progressed. Alpinestars has evolved into other areas of motorsports and now even produces products for Formula 1 racing. With a constantly evolving company, Alpinestars continues to live by their commitment of producing inventive products for the many levels of motorsports.