Jantzen

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About This brand

Jantzen Swimwear is an iconic swimsuit brand with a storied history dating back to 1910. Jantzen is credited with being the first swimwear company, a pioneer in its category, and creating “the suit that changed bathing to swimming”.

Led by the iconic Diving Girl -- a woman wearing a red suit, stockings and a cap -- Jantzen captured the attention of millions in the 1920s. The image was featured in Vogue and Life magazines and later, the iconic image was reported to be one of the most known trademarks in the world. Jantzen adopted it as their official logo.

With classic sophistication, elevated styling, flattering and comfortable one-piece silhouettes, and eventually two-piece styles, the Jantzen brand offers a full collection of fashion swimwear.

Highlights include tummy control, adjustability, SPF sun protection, Extra Life Lycra Technology, underwires, molded cups, and soft cups. Swimsuits come in all different prints and styles, but each one features a classic silhouette with a modern twist.