i play., Inc. was founded in 1982 based on the principles of protecting our earth and our children. Its products encourage a healthy lifestyle where children can learn and grow through play. Because babies explore the world through their senses (including taste), all of its products are made from safe materials that conform to US health and safety standards.

i play.™ has been creating safe and colorful swim products for over 25 years. With its colorful swim diapers, functional rashguard sets, and adorable swim shoes, parents trust i play.™ to produce innovative and affordable designs that keep their little one healthy and happy.