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The Official Blog of SwimOutlet.com!

  • Aug

    Mercedes-Benz Fashion Week

    We’re sad to say it, but Mercedes Benz [Fashion] Swim Week has come to an end. It was fun while it lasted—the clear, blue ocean, palm trees, the salty breeze, and how could we forget the amazing runway shows. We could talk about the Miami madness all day, but what really left us wanting more was the sneak peek of all of the hottest new trends for 2015. Miami left us with sand in our shoes, and a new love for fashion swim in our souls. Here’s what you can expect by the water in 2015:

    Stand up paddle boarding? Beach Volleyball? Jet Skiing? We’ve got you covered! Cropped Rashguards give you the ability to stay active, and the freedom to still show a little skin. Rashguards have come a long way from the solid black tops that they once were. In 2015 you will see the fitness fashionista in crops, zip ups, one pieces, and fun prints.

    Read More
  • Jul

    About Rip Currents

    By United States Lifesaving Association

    The July 4th holiday is near and with many people taking a beach vacation this weekend, we thought we’d get our partners at the U.S. Lifesaving Association to give us another one of their monthly beach safety tips. This month: the dangers of rip currents. Be safe out there!

    What are Rip Currents

    Rip currents are powerful, channeled currents of water flowing away from shore. They typically extend from the shoreline, through the surf zone, and past the line of breaking waves. Rip currents can occur at any beach with breaking waves, including the Great Lakes.

    Rip currents can be killers. The United States Lifesaving Association estimates that the annual number of deaths due to rip currents on our nation's beaches exceeds 100. Rip currents account for over 80% of rescues performed by surf beach lifeguards.

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  • Nov

    Six Fun Pieces for a Wanderlust Winter

    When the days get shorter and the weather gets cooler, you have two options: you can either bundle up and face the frost, or retreat to a holiday in the sun. If you’re spending your holidays on the sand, instead of the snow, here’s some stylish items you just might want to bring with you.

    Regardless of the destination, you will need a trendy-tote to carry your holiday necessities with you. We love the versatility of the Physician Endorsed Anaconda Straw Bag. The bonus? This tote comes with a matching hat—so you can trade your beanie for a beach hat.

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  • Aug

    Look Fabulous in Fringe and Flutter

    Are you looking for something that will make you stand out from the crowd? Look no further. Fringe and flutter swimwear has been commanding everyone’s attention this summer. Fringe and flutter have freshened up the classic bandeau, halter, and triangle tops we have seen season after season. These design elements are great ways to add movement and texture to an outfit, all while flattering your body. You’ll look fun and flirty with just the right amount of edginess and style.

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  • Jun

    FASHION SWIM TREND ALERT: Lace & Crochet

    Looking for a way to spice up your summer? SwimOutlet.com has you covered with the season's latest trends. This week we're talking about crochet and lace fashion swimwear. Whether you're heading out for a day at the beach or lounging by the pool, you'll love these exciting new styles. Textured swimwear isn't new to the fashion industry, but crochet and lace are the new kids on the block. The added texture provides a dash of style to an otherwise plain and simple swimwear piece.

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