The new MP Michael Phelps brand launched in early 2015 with a line of performance goggles and continued with the much-awaited debut of the XPRESSO tech suit, worn in competition by the most decorated Olympian of all-time himself. This fall featured the debut of the MP line of training suits and the brand continues to expand its offerings. We caught up with representatives from Aqua Sphere responsible for the MP Michael Phelps brand to get the latest scoop on swimming’s newest performance line.
SwimOutlet.com Blog: It’s been just over a year since the MP brand was announced, we’re guessing it’s been a busy year. Tell us some of the biggest things that were needed to get the brand up and running!Read More
MP Michael Phelps: We engaged our global team, from top management through Marketing, Product Development and Sales. It was critical to set-up a way to seamlessly feed ideas from Michael and Bob (Bowman) to our Marketing and Product Development teams. As we identified new product opportunities, we integrated Michael and Bob in the proof of concept and prototype testing to verify that we were meeting their expectations. When launching a new brand, it’s critical that it stands for something different and that the products clearly represent that; Michael Phelps has a vision to change the sport of swimming and the MP brand is one way to help accomplish this vision.
TOP 2015 TECH SUITS REVIEWED (all prices subject to change at any time)
2015 Men's Elite Technical Suits - Jump to Reviews | Visit Category Page
*NEW* MP Michael Phelps Xpresso - Gangloff Review | Product Page
Speedo LZR Racer X - Gangloff Review | Product Page
Arena Carbon Flex WC Edition - Gangloff Review | Product Page
TYR Avictor - Gangloff Review | Product Page
Hammerhead Silver Armor - Gangloff Review | Product Page
Dolfin Titanium - Gangloff Review | Product Page (available 4/1)
Arena Carbon Air - Gangloff Review | Product Page
Rocket Science LIGHT2 - Gangloff Review | Product Page
Jaked Jkatana - Gangloff Review | Product Page
Blueseventy neroFIT - Gangloff Review | Product Page
[Note: Speedo LZR Racer X and the new Michael Phelps’ “MP” suit will be added when available]
2015 Women's Elite Technical Suits - Jump to Reviews | Visit Category PageRead More
*NEW* MP Michael Phelps Xpresso - Stupp Review | Product Page
Speedo LZR Racer X - Stupp Review | Product Page
Arena Carbon Flex WC Edition- Stupp Review | Product Page
TYR Avictor - Stupp Review | Product Page
Bluesevently recently launched their latest NERO TX tech suit. The suit has certainly made an impression in the swim community for its enhanced technology and colorful style. But Blueseventy is more than just top-of-the-line tech suits and fun practice gear, they're a leader in the triathlon industry. We caught up with Blueseventy's marketing manager Helen Gorman on some of the latest Blueseventy developments.
SwimOutlet.com Blog: Blueseventy has been a popular open water swim brand for years, but you are moving more and more into high-end tech suits. Tell us about that evolution?
Blueseventy: Our heritage is open water, but we’ve been involved in pool swimming since before the Beijing Olympics, that’s eight years of making performance swimwear for swimmers in the highest level of competition. It’s a market we feel we can make a difference in.Read More
By Zach Kent, @iSwimWithIssues
He’s back! Following up on a terrific waterproof MP3 review this winter, the swimming world’s funniest twitter account @iSwimWithIssues is back at it again reviewing one of the most important items for any swimmer: your swim backpack.
Zach Kent breaks down our top-selling styles with his signature wit and insight. Remember, all reviews and opinions are his own! Check out more humor @iSwimWithIssues.Read More
This Saturday, September 27, the Art Institute (AI) of California - Silicon Valley is hosting their annual portfolio show. This event, put on by the AI students and faculty, showcases innovative design and fashion talents. SwimOutlet.com is proud to announce that we have partnered with the AI students and donated Sporti swimwear, accessories and gear to help make their visions come to life on the runway.
In honor of our sponsorship, we selected one AI student to interview prior to the event. Nicole Przemielewski, AI fashion student, shares her journey, inspirations and goals. Get to know Nicole:Read More
Our coolest giveaway ever! We’re celebrating the launch of “What the Pros Wear” on SwimOutlet.com, with a terrific contest you don’t want to miss.Read More
Win an autographed Aqua Sphere swim cap signed by the most-decorated Olympian and greatest swimmer of all-time, Michael Phelps!
What the Pros Wear is our awesome new section that shows you some of the great suits, styles and accessories worn by your favorite swim stars courtesy of the top swim brands. Many of these athletes get a great deal of support from the companies that they endorse. Support that helps them train, travel and compete at the highest levels. Simply click on a swimmer and shop what they are wearing!
We’re sad to say it, but Mercedes Benz [Fashion] Swim Week has come to an end. It was fun while it lasted—the clear, blue ocean, palm trees, the salty breeze, and how could we forget the amazing runway shows. We could talk about the Miami madness all day, but what really left us wanting more was the sneak peek of all of the hottest new trends for 2015. Miami left us with sand in our shoes, and a new love for fashion swim in our souls. Here’s what you can expect by the water in 2015:
Stand up paddle boarding? Beach Volleyball? Jet Skiing? We’ve got you covered! Cropped Rashguards give you the ability to stay active, and the freedom to still show a little skin. Rashguards have come a long way from the solid black tops that they once were. In 2015 you will see the fitness fashionista in crops, zip ups, one pieces, and fun prints.Read More
The five-day countdown to summer has officially begun. With that in mind, we’ve tucked away our parkas (for now) and we’re packing up our beach bags. Although we love our tech suits and goggles, we can’t help but share the fashion forecast for the 2014 summer season. Here are the styles that you can expect to see under the sun this year…
When the days get shorter and the weather gets cooler, you have two options: you can either bundle up and face the frost, or retreat to a holiday in the sun. If you’re spending your holidays on the sand, instead of the snow, here’s some stylish items you just might want to bring with you.
Regardless of the destination, you will need a trendy-tote to carry your holiday necessities with you. We love the versatility of the Physician Endorsed Anaconda Straw Bag. The bonus? This tote comes with a matching hat—so you can trade your beanie for a beach hat.Read More
Are you from the swimming and retail industry? Does the world of products, buying, vendor relations, site merchandising, branding and optimizing user experience excite you?
If you’ve wanted to work for the leading aquatics retailer on the web, this is your chance to take ownership of your category! A background in retail buying and merchandising with time spent in the aquatics category is critical.Read More
Are you looking for something that will make you stand out from the crowd? Look no further. Fringe and flutter swimwear has been commanding everyone’s attention this summer. Fringe and flutter have freshened up the classic bandeau, halter, and triangle tops we have seen season after season. These design elements are great ways to add movement and texture to an outfit, all while flattering your body. You’ll look fun and flirty with just the right amount of edginess and style.Read More
Imagine walking down the beach, in the glistening sun. As you're strolling through the salty air and soft sand, you notice: all eyes are on you. Immediately, you wonder if your new, colorful swimsuit is twisted in all the wrong ways. Why else would all of these people be looking?Read More
Many women may stray away from shopping for swimsuits due to the anxiety of not finding the right size or fit for their body type. This might be especially true for the plus size shopper, because there is a belief that plus size swimwear is very limited with its product offerings. However, that is certainly not the case. In the past few years, plus size swimwear has become very fashion-forward. Many plus size suits include slimming features, bold prints, and fashion-forwards designs. And when it comes to a great selection of plus size swimwear, SwimOutlet.com has its customers covered!Read More
Looking for a way to spice up your summer? SwimOutlet.com has you covered with the season's latest trends. This week we're talking about crochet and lace fashion swimwear. Whether you're heading out for a day at the beach or lounging by the pool, you'll love these exciting new styles. Textured swimwear isn't new to the fashion industry, but crochet and lace are the new kids on the block. The added texture provides a dash of style to an otherwise plain and simple swimwear piece.Read More
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