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The Official Blog of is where you can catch up on all the latest news, events, swimming
trends and product updates. Check us out and leave a comment, or send your own blog submissions directly to us for consideration at


20 Things All Swimmers Do But Would Never Admit (1)

So true! I read this to my state team and we all got a good laugh...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

Start by doing what's necessary; then do what's possible; and sud...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

"What matters most is how well you walk through the fire." Charle...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

The early bird gets the worm

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

"For me giving up is way harder than trying." - Kanye West

The Official Blog of!

  • Jul

    The 2015 FINA World Championships TV Schedule

    The 2015 FINA World Championships begin the swimming portion on Sunday in Kazan, Russia at Kazan Arena Stadium. It’s the last major international swimming event before the 2016 Rio Olympics one year from now and will give us some major storylines heading into the Olympic year.

    Top Americans Nathan Adrian, Missy Franklin, Katie Ledecky and Ryan Lochte will all be in action! Can Katie Ledecky continue her scintillating performances from the past year including world record times? Will Missy Franklin bounce back from her struggles at the 2014 Pan Pacs to become the first woman to win the 200m backstroke at three consecutive World Championships? Can Ryan Lochte turn around his season after a 2014 that didn’t live up to his normal standards? And which new international stars will emerge like multi-event standout Katinka Hosszu or sprinter Cesar Cielo have over the past few years?

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  • Jul

    2015 World Championships: Prize Headquarters!

    The 2015 World Championships are here! From July 24-August 9, the world’s best swimmers, divers, water polo players and synchro swimmers will be competing in Kazan, Russia for the chance to be crowned world champions!

    For swimmers, it’s the last big event to show their stuff in the one-year countdown to the 2016 Rio Games. The U.S. team is lead by some familiar names – Nathan Adrian, Missy Franklin, Katie Ledecky and Ryan Lochte – but new stars are sure to emerge over the next few weeks!

    Here at we’ve put together a whole package of fun prizes around the 2015 World Championships with giveaways every day of the workweek during competition, beginning July 27.

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  • Jul

    Catching Up with Brent Hayden

    Brent Hayden is a world champion, Commonwealth Games champion and Olympic bronze medalist who finished third in the 100m freestyle at the 2012 London Games under unlikely circumstances. His perseverance through tough competitive times and some unlucky breaks earlier in his career made Hayden’s bronze medal in London all the more special. 

    We caught up with the Canadian freestyle legend in time for the launch of our latest Gold Medal Delivery video and with the start of the 2015 Pan Am Games in Toronto, Ontario just days away.

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  • Apr

    Introducing: the Speedo LZR Racer X

    By Megan Mills, Associate Category Manager, Competition Swim

    Any time a new technical suit is rumored to be coming out from one of the leading swim brands, the buzz begins on deck and in the water. What will it look like? What is the new material? When can I get it?

    Speedo is a household name in our sport and we know when they introduce a new product, specifically a technical suit, it’s going to be a top product. We were right.

    After much pre-launch promotion and hype, the date is finally here to get your own Speedo LZR Racer X!

    When the retail team first saw the suit, we saw that the LZR X had taken the Fastskin line to a new level. I was incredibly excited to finally see and touch the suit for the first time in our office last month.

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  • Feb

    Nathan Adrian: Gold Medal Minute Presented by

    In this Gold Medal Minute 2012 Olympic Gold Medalist Nathan Adrian talks about his race strategy, a crazy travel schedule, and his main competition moving forward. 

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