web's most popular swim shop, has partnered with the Fitter & Faster Tour as
the presenting sponsor for the upcoming year. For the term of the partnership, the
tour will officially be called the "Fitter & Faster Swim Tour Presented by SwimOutlet.com."
The Fitter & Faster Tour launched in 2009 and is in its third-year of
bringing Olympic swimming champions into neighborhood pools and local swim clubs
across the country. The events enable swimmers and swim teams from all around the
U.S. to meet and swim with the best swimmers in the world. Participating Olympic
medalists have included Ian Crocker, Peter Vanderkaay, Christine Magnuson, Matt
Grevers and Jenny Thompson, among others.
"The Fitter & Faster Tour Presented by SwimOutlet.com provides a great promotional
platform for us as both a national retailer and an enthusiastic supporter of grassroots
swimming," said SwimOutlet.com CMO Alexander
Sienkiewicz. "Our philosophy has always been to support interaction between swimming's
stars and the young swimmers out there who participate in the sport -- so we are
excited to partner with Fitter & Faster this upcoming year as swimming champions
across the country begin their preparations for London over one year from now."
In the past two years, the tour has had over 100 events in cities throughout the
United States and more than 10,000 families in attendance. The Tour has featured
over 30 elite-level swimmers including 20 Olympians, who have combined to win over
60 Olympic medals, hundreds of national and NCAA titles, All-American honors and
other distinctions. Events over the next year will be held across the country and
"The Fitter and Faster Tour is a great series of events in which young athletes
can interact with some of the world's greatest swimmers," said Olympic champion
Peter Vanderkaay. "It gives them the opportunity to meet them, learn from them,
and most importantly, have fun. I love participating in the events because I am
passionate about giving back at the grassroots level."
As the presenting sponsor, SwimOutlet.com
will also help promote the tour in a variety of ways, including promotion for the
tour to its large customer audience and across its social media platforms with updates,
videos and news. A new landing page has been unveiled at: http://www.swimoutlet.com/fitter-and-faster-tour.
SwimOutlet.com will also provide free promotional items and giveaways at Fitter
& Faster Tour events across the country.
"The primary objectives of our events is to reward grassroots swimmers with a fun,
inspirational day swimming and learning from the best athletes in the world," said
David Arluck, President of Arluck Promotions, the event's founder. "Seeing a sport
performed at an elite level inspires participation. Elite level swimming traditionally
doesn't provide the same type of in-person and media access the way other professional
sports such as baseball, football and basketball do. The best swimmers in the world
are generally these mythological figures, who only exist on the web and once every
four years on TV. To get the chance to swim and engage with multiple stars of the
sport who have life experiences we can all learn from, makes our tour a truly unique
experience that significantly impacts the kids and their passion for the sport."
One unique part of the tour is that individuals and teams can request events by
going to: http://www.swimchampions.com/request/.
Last year a request in November was fulfilled in less than one month for an event
in Denver before Christmas.
"Our events re-inforce personal goals," said Arluck. "In swimming as in life, the
goals of each and every person are important and not judged based on their ability
level. If that personal goal is to make a relay on a JV swim team, that's just as
important as the goals set by Olympians. And when this message is given by an Olympian
– it is powerful. It motivates kids, their parents and keeps them in the sport."
SwimOutlet.com is the largest online specialty store for aquatics in the United
States. The online retail store grew out of a dedication to providing the best goods
and services to anyone interested in aquatic activities and sports. SwimOutlet.com
has the largest selection for swimming, water polo, fashion, beach and surf! In
addition to having an extensive selection and the lowest prices, SwimOutlet.com
offers phenomenal customer service and fast shipping. The company has won the hearts
of over two million happy customers who've helped spread the word on where to find
the best deals. It has quickly developed into the web's most popular swim shop!
For more information, visit http://www.swimoutlet.com.
About the Fitter & Faster Tour
The Fitter & Faster Swim Tour presented by SwimOutlet.com is produced by Arluck
Promotions and was founded by the company's CEO David Arluck. The tour connects
the grassroots of swimming with the elite stars of the sport. The Fitter & Faster
Tour™ is a series of exciting events featuring many of the world's greatest
swimmers – individuals who are champions in the pool and out of it. Over 30
Olympians participating in the Fitter & Faster Tour have combined to win over
60 Olympic medals, hundreds of national and NCAA titles, All American honors and
other distinctions. Also touring with the Olympians are several "up-and-comers"
who are contenders to make the Olympic team in 2012. All of the athletes who participate
in the tour have been carefully selected. They are not only great athletes, but
they are a pleasure to be around – they make the events truly special and
memorable for participants. All the elite athletes who are part of the tour come
from different backgrounds and have different stories and experiences that attendees
can relate to. Many of the featured athletes have graduated at the top of their
class in college, have been Rhodes Scholarship finalists, attend medical school,
and are pursuing careers that inspire them as much as their swimming. For more information,
Coach's Testimonial – Ray Willie, Age Group Coach Three Village Swim Club
"As a coach and parent the fitter and faster tour has been a great asset to both
my club and my children. Their memories and lessons will last a lifetime. I truly
appreciate the way the athletes speak to the swimmers about their swimming career.
My swimmers come back from each clinic with an enthusiasm for swimming that is unmatched.
It is the best motivational tool I as a coach and parent have to keep my swimmers
performing their best."