An avid runner, Pierce Pape founded Yankz in the spring of 1999. Pape competed in 32 races that year, but it was while training for the Boston Marathon that he discovered a simple, convenient product that improved his performance. Pape's innovation not only kept him from ever tying his shoelaces again, but he also found that his shoes fit better. Knowing that other runners and athletes could benefit from his product, Pape developed the Yankz Sure Lace System.

Offering a personalized fit with two different points of adjustment on the shoe, the Yankz Sure Laces provide the fastest and most comfortable fit possible. With expandable lace cords that form to your foot to reduce blistering and bruising, Yankz laces are uniquely designed to suit the demands of walking, jogging, running, cycling, aerobics, and more. The Sure Laces replace a shoe's original laces so that shoes can be slipped on and off easily, and so that runners can quickly and easily tighten or loosen them.

As a company, Yankz is dedicated to developing innovative products that inspire everyday athletes to achieve their personal bests. Pape saw the need to reinvent a 400-year-old shoelace so that it's easier to use and fits more comfortably. As a result, the company believes innovation is a constant process of improvement. Today, the Sure Lace System can be found in every state and in over 20 countries, as Yankz strives to support people participating in active lifestyles.