TRISWIM emerged out of their privately owned parent company, SBR Sports Incorporated, which are both owned and operated by Karen Allard. A former stay-at-home mom, Allard soon discovered a passion for triathlons in 2001 and has since then become a leading age group triathlete and USAT Certified Coach.

Her involvement in sports led to her discovery of the high-demand for quality chlorine removal shampoo and skin care products for swimmers. Allard decided that if she wanted a product that was going to meet these demands, then she was going to have to develop it herself.

Working with some of the world's renowned labs and award-winning chemists, Allard produced products that work to neutralize and detoxify chlorine and chlorine odor from your skin and hair, while continuing to hydrate and nourish your hair with ingredients such as Organic Aloe Vera, Vitamin A and E, and ProVitamin B5. Branding the products under the name TRISWIM, they soon became a hit and are now being distributed to athletes around the world.