Founded in Southern California in 1985, TYR™ has developed a loyal following and a reputation for quality across its wide range of merchandise. TYR competition swimwear and triathlon gear are well-trusted in their respective industries. The company is also known for its TYR goggles, TYR swim apparel, TYRtriathlon wetsuits and a wide variety of swimming equipment.
The actual name "TYR" is derived from the Norse god of warriors. This god is said to have embodied victory and glory. Much the same can be said about the athletes who started the company TYR. Executive Vice President Steve Furniss was an Olympian who competed in the 1972 and 1976 Summer Games, and captained the �76 U.S. Olympic Swim Team.
Athletes know the demands of their sport, and TYR taps the knowledge and experience of current and former athletes in order to develop the finest triathlon gear and competition swimwear. Swimmers know that TYR is one of the leaders in swimsuits, warm-up suits and swimming training equipment. Also TYR has created one of the most advanced technical suit lines with the Tracer Series. The TYR Hurricane wetsuits and the TYR Torque collections are also popular. TYR was the first company to introduce a pair of goggles designed to fit a woman�s face (the TYR T-72). TYR was also responsible for the famous red bathing suits featured on the hit television series "Baywatch." More recently, TYR has become known for its lines including the TYR Alliance competitive swim gear.