Timex™ roots stem from a need for timepieces in wartime. Timex has since become the most popular brand in the watch industry. It is consistently ranked the first of fifty brands in nationwide accessory and jewelry companies; it is also in the top three sellers of women's watches.

The brand creates watches for men, women, and children. Child watches are designed to provide a comfortable fit and include fun and colorful attributes. The Ironman line of watches for both men and women provide a streamlined design and functional features for serious athletes.

In Ironman, timing is everything. Timex watches enhance performance by providing accurate heart-rate readings, digital transmission, and data recording.