Sugoi is Japanese for "incredible," and is an excellent way to describe this company. Canadian-based, Sugoi manufactures custom design great-fitting apparel to fit all of your athletic needs at an affordable price.

Since its humble basement beginnings, Sugoi has been committed to providing the best gear for the serious athlete. The brand offers everything from triathlon shirts to cycling shorts to sports bras. Its comfortable fitting clothing uses technologically advanced fabric and cutting edge designs to contour to the body. Athletes of all performance levels and sports turn to Sugoi to keep them covered for every occasion.