SpeedoŽ is a household name for swimmers. The company was founded in 1914 by zealous hosiery manufacturer Alexander McRae. The name "Speedo" was adopted in 1928 along with the company slogan "Speed on in your Speedos." Since its inception, Speedo has outfitted Olympians, vacationers, and lifeguards. The company cloth is donned by children just learning to swim, and seasoned swimmers seeking a satisfying water workout.
Speedo has come a long way since being the brunt of questionable modesty jokes in its homeland of Australia. Fastskin, Speedo's revolutionary line, utilizes a patented fabric that incorporates stealth into swimming and mimics shark denticles to help reduce drag. The company's latest designs include the use of high-end fabrics, such as the Speedo FS II, Speedo XD Skin, and Speedo Endurance.
Speedo still manufacturers many of its classic suits, such as men's Speedo swimsuits, women's Speedo swimsuits and Speedo competition swimsuits. Speedo also offers a unique breakdown of swimsuits by modesty level, including the Speedo Contemporary, the Speedo Conservative line and the Speedo Moderate line. For swimmers looking to add fun to their routine, Speedo also features the popular lines Speedo Team Next and Speedo Flipturns, as well as Speedo Begin to Swim for the youngest swimmers.