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Pura Vida Products


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Pura Vida Easy on the Eyes
Pura Vida Original Coral Reefin'
Pura Vida Original Navajo
Pura Vida Four Leaf Clover
Pura Vida Superior Sandcastle
Pura Vida Ocean Hair Tie Pack
Pura Vida Gold Arrow Black
Pura Vida Silver Infinity Burgundy
Pura Vida Platinum Beaded Blue
Pura Vida Platinum Beaded Purple
Pura Vida Silver Cross
Pura Vida Studded Black
Pura Vida Silver Infinity Fuchsia
Pura Vida Solid Seafoam
Pura Vida Gold Feather White
Pura Vida Gold Feather Seafoam
Pura Vida Gold Infinity Seafoam
Pura Vida Gold Cross Burgundy
Pura Vida Studded Seafoam
Pura Vida Silver Feather Seafoam
Pura Vida Silver Feather Black
Pura Vida Braided Save the Dolphins
Pura Vida Silver Infinity Strawberry
Pura Vida Silver Cross Strawberry
Pura Vida Silver Feather Burgundy
Pura Vida Platinum Rose
Pura Vida Platinum Fuchsia & Strawberry
Pura Vida Tie Dye Headband Pack
Pura Vida Midnight Headband Pack
Pura Vida Camo Headband Pack
Pura Vida Surf Time  Headband Pack
Pura Vida Gold Infinity Strawberry
Pura Vida Camo Hair Tie Pack
Pura Vida Pixie Dust Hair Tie Pack
Pura Vida Beaded Aqua
Pura Vida Noble Knight
Pura Vida Tropical Sunset Pack
Pura Vida Stormy Weather Pack
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ABOUT Pura Vida

The idea for Pura Vida was born during a college graduation trip to Costa Rica. Two friends, Griffin Thall and Paul Goodman, were exploring Costa Rica when they stumbled upon two men—Jorge and Joaquin—selling bracelets. The style of the bracelets captivated Thall and Goodman's interest and they bought multiple bracelets for their friends back in the United States. Seeing the cramped living conditions of Jorge and Joaquin, Thall and Goodman commissioned the men to make 400 bracelets for them.

Once back in the United States, Thall and Goodman handed out the bracelets to friends and placed the remaining bracelets in a local boutique. The bracelets quickly sold out and customers requested more at the boutique. Thall and Goodman deepened their relationship with Jorge and Joaquin and their business, Pura Vida, was soon created. Through Pura Vida, Jorge, Joaquin, and countless others have found jobs making the creative and colorful bracelets.

Pura Vida represents a pure lifestyle of contentment with no regrets. They hope to capture this in the simplified style of their bracelets. Pura Vida also donates a portion of their proceeds to the Surfrider Foundation which is committed to cleaning beaches and oceans throughout the world.