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Pura Vida Jewelry

  
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Pura Vida Original Coral Reefin'
Pura Vida Superior Sandcastle
Pura Vida Teal Infinity and Beyond
Pura Vida Easy on the Eyes
Pura Vida Mystic Meadows
Pura Vida Save The Dolphins Platinum
Pura Vida Changing Tides
Pura Vida Silver Infinite Fuchsia
Pura Vida Four Leaf Clover
Pura Vida Silver Infinite Burgundy
Pura Vida Born to be Wild
Pura Vida Gold Arrow Black
Pura Vida Gold Feather White
Pura Vida Gold Cross Burgundy
Pura Vida Silver Infinity Strawberry
Pura Vida Silver Cross Strawberry
Pura Vida Silver Feather Burgundy
Pura Vida Silver Cross
Pura Vida Platinum Rose
Pura Vida Platinum Fuchsia & Strawberry
Pura Vida Gold Infinite Strawberry
Pura Vida Gold Feather Fuchsia
Pura Vida Noble Knight
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ABOUT Pura Vida

The idea for Pura Vida was born during a college graduation trip to Costa Rica. Two friends, Griffin Thall and Paul Goodman, were exploring Costa Rica when they stumbled upon two men—Jorge and Joaquin—selling bracelets. The style of the bracelets captivated Thall and Goodman's interest and they bought multiple bracelets for their friends back in the United States. Seeing the cramped living conditions of Jorge and Joaquin, Thall and Goodman commissioned the men to make 400 bracelets for them.

Once back in the United States, Thall and Goodman handed out the bracelets to friends and placed the remaining bracelets in a local boutique. The bracelets quickly sold out and customers requested more at the boutique. Thall and Goodman deepened their relationship with Jorge and Joaquin and their business, Pura Vida, was soon created. Through Pura Vida, Jorge, Joaquin, and countless others have found jobs making the creative and colorful bracelets.

Pura Vida represents a pure lifestyle of contentment with no regrets. They hope to capture this in the simplified style of their bracelets. Pura Vida also donates a portion of their proceeds to the Surfrider Foundation which is committed to cleaning beaches and oceans throughout the world.