Peter Grimm Neidermeyer got into the hat business simply because he wanted his friends to stop getting sunburned. His entrepreneurial spirit led him to wide brimmed hats in Mexico. As he handed out these hats to his friends and shops, he decided to sell them himself. Rather than keeping the hats in pristine condition, he and his friends took a new approach to designing them: do something different to make them look distressed. For example, he turned an ordinary trucker hat into a unique, well worn design where he "walked outside, rubbed [it] on the cement and whacked it on the forklift chain." His straw hat is a staple among lifeguards. His authentic, stylish and functional hats have also been worn by celebrities like Eva Longoria, Vanilla Ice and Bono from U2 who has been reported to book an extra seat on flights so his hat doesn't get crunched. After sixteen years in the business, you can trust Peter Grimm's hats to keep you hip and cool all year long.