Luli Fama™ started in 2003 when Lourdes "Luli" Hanimian and her brother-in-law Augusto Hanimian teamed up to bring their own creations to the fashion swimwear world. Having grown up in Miami, a lot of the prints are inspired by the nightlife of South Beach with bright and bold color choices that never stray from classy. Also, Luli Fama plays with the colors of the Caribbean: ocean blues and exotic wildlife.

Hailed as the "celebrity-favored swimwear brand" Luli Fama has an impressive roster of stars that wear these stunning colors and designs at the beach. Beyonce Knowles, Jennifer Anniston and Kate Hudson are just a few of the actresses who wear Luli Fama at the beach where they know photographers will be taking their pictures. When they could have their pictures taken at any time, these celebrities trust Luli Fama to streamline their silhouettes and give them a sophisticated and festive look.

With swimsuits that transition with ease from the beach to the boardwalk, Luli Fama knows how to transform a beach goer into a beach model. They are aware that, "You can't be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible." So they focus on making a fashionable, high-end swimsuit that the stars may be spotted in.