Hurley™ was born out of a love for the ocean that continues more than three decades later. Bob Hurley founded Hurley Surfboards in 1979 in Costa Mesa, CA. Within a few years, he was shaping boards for some of the world's best surfers. By the 1990s, Bob began to realize that surf culture was intertwined with fashion, music, and art. He sought to capture the ever-changing spirit of the ocean in the company's beach apparel. Bob founded Hurley with the intention of redefining what it meant to be a surf brand.
Today, Hurley remains true to its beach roots as one of the leading producers of surf gear, boardshorts, and swimsuits. Hurley's most popular items for both men and women include the "Phantom" and "Puerto Rico" swimwear lines. The company also features rashguards, bags, and other accessories for the avid surfer.
But Hurley products are not just for lovers of the water -- the brand's apparel takes the spirit of surfing into all facets of life. Hurley features popular lines of t-shirts, hoodies, backpacks, tote bags, hats, pants, and dresses. Despite having become one of the biggest names in surf and swim gear, Hurley remains passionate about the ideals of inclusion, positivity, and freedom of expression that go hand-in-hand with beach culture.
