Erika Ireland grew up in Maui and SoCal, arguably two of the hottest surf locations in the US. It's no wonder she began creating beautiful swimwear with the idea that all swimwear should be functional. Designed to be sexy with sweet, girlie accents, Hula-La offers everything from solids to tropical prints to retro dots. As a company who prides themselves on excellent fit, Hula-La manufactures pieces that can be mixed and matched so you can put together the perfect bikini for your body. Every woman deserves to look and feel fabulous, and now Hula-La lets you do that in and out of the surf.