The Honolua™ Surf Co. produces board shorts and shirts with the free spirited message of "Mind and Heart in Harmony." Named after the bay nestled on the western shore of Maui, Honolua keeps its namesake in mind when they produce their Honolua boardshorts, Honolua tops, Honolua straw hats and Honolua towels.

All of the Honolua products are made with high quality fabrics and special features to make you beach ready. Honolua board shorts have the aura of island tranquility and the technical features that you expect from high quality board shorts, like 4-way stretch. The Honolua surf shirts and Honolua rash guards come with sun protection and subtle designs. The art in the Honolua surf clothing line balances between nature prints and small, Honolua logos to keep the focus on nature.

Honolua wants to clothe the waterman -- a man who knows the water as well as he knows himself. He does a number of water sports and activities, with control and understanding. If it involves paddling, surfing, canoeing or swimming, he is in his element. Honolua creates water wear for the waterman.