Hobart "Hobie" Alter started out by shaping surfboards by hand in the 1950s, and little did he know that his work would make such a mark on surf culture. His love of the woodshop and the water developed into a passion for supplying surfers with the best possible gear, and Hobie's artistic vision and business sense led him to open a surfboard shop in Southern California, sponsor a surf team, and eventually create a line of surf and beach-related apparel.

Hobie™ Swim and Sportswear began in 1966 and continues to appeal to citizens of the active beach lifestyle. Offering innovative products at consumer friendly prices, Hobie Swim makes equipment and clothes that are guaranteed to make a splash in and out of the water. The Hobie bikini, Hobie tankini, Hobie one-piece swimsuit, Hobie boardshort and Hobie t-shirt are all a great mix of style and functionality.

Hobie uses eye-catching patterns, colors, details and styles in their swimwear line to make you the spectacle of the beach. There are a number of flattering swimwear styles like Hobie hot pants, Hobie skirt bottoms, Hobie tie-side bottoms and Hobie bandeau tops. From plaid swimwear to Hobie's ruffled swimwear, Hobie has the cute and flashy way to hit the sand.