Back in 1984 Steve Hed started his company by building disc wheels. At that time, Hed was the only company that made them affordable to the masses. With his wind tunnel experience and solid manufacturing knowledge, it became obvious to Steve that his disc wheel provided a huge aerodynamic advantage. Using them for front wheels, however, created steering problems that sometimes could be outright catastrophic. In order to solve this problem, Steve simply invented the deep section carbon wheel that we all see today. In hindsight this seems like a simple solution but back in the 80's it was quite revolutionary.
Over the past 26 years, Steve Hed has spent his energy developing the best cycling equipment available. When it comes to wheels, the end goal is simply to make them as fast as possible. It may sound easy but the journey to building the world's fastest wheels is a complicated one. In the pursuit of speed, Steve continually pushes the envelope to its fullest; no stone is left unturned. Hed is known for building the world's most aerodynamic wheels, a title that all wheel companies wish they could claim. Most people do not realize that Hed goes a lot further than just aerodynamics to bring you the fastest wheels on earth. Other important issues such as tire performance, stability in crosswinds, lateral stiffness, drivetrain efficiency, durability, comfort, quality control, carbon fiber manipulation, and weight are also carefully considered. Each wheel addresses these aspects in different ways and this is truly where the art of True Speed is born.
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