Fuelbelt was founded in 1998 by Vinu Malik, a 32-time Ironman Competition finisher. Believing strongly in the importance of hydration to athletic performance, he sought to provide a comfortable, reliable, and convenient way for athletes to stay hydrated. Malik remains the company's CEO more than a decade later, and Fuelbelt has gained tremendous popularity among endurance athletes.

The Helium hydration belt features a breathable waistband that's ergonomically designed for a light, comfortable fit. It can hold up to four 8-ounce water bottles for easy access during a workout or competition. The Helium has been put to the test at some of the world's toughest endurance events, making it a proven hydration tool for runners, cyclists, Ironman competitors, and triathletes.

Fuelbelt gear has been used by champions and podium finishers at dozens of endurance events in recent years. As a result, the company's collection continues to be the best-selling hydration belt and fuel belt in the world. Fuelbelt has been named among the fastest-growing U.S. companies by Inc. Magazine for four straight years. Today, there are more Fuelbelt products at the top running events, marathons, and triathlons than any other brand of hydration belt or pack hydration.