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Based in Augsburg, Germany, the goal of Fred's Swim Academy is to help little ones establish a healthy and loving relationship with the water. Fred's Swim Academy has created a specially designed three stage swim system which focuses on the Swimtrainer "Classic" swim aid. The Swimtrainer "Classic" is a flotation device that acclimates children to the water in addition to helping them learn correct leg movements. Fred's Swim Academy also has countless other products such as aqua shoes and neoprene clothing to fulfill the swim needs of children.

Lastly, the motto of Fred's Swim Academy is "It's safe to have fun!" which reflects their commitment to water safety while maintaining a friendly environment. By utilizing their products, Fred's Swim Academy hopes to promote safety, confidence, and fun among young swimmers.