Best known for their motocross roots, Fox is a widely recognized athletic brand in the world today. Geoff Fox, a Ph.D who taught physics at the University of Santa Clara, knew that handmade, quality products were the best way to go because they would provide for maximum performance and freedom of movement.

With increased support from some of the best riders in motocross, Fox began getting a high demand for his apparel and soon enough he knew that he was on to something big. By utilizing the best technologies and remaining committed to personal opinions of championship riders, Fox continues to be a world leader in the production of racewear, gear and sportswear. Now Fox has branched out to girls' swimwear, girls' clothes, men's board shorts, men's clothes, backpacks and purses.

Fox remains a family-owned and operated business, with all four of Geoff Fox's children working full-time at the company. While Fox continues to stick to its roots in the motocross industry it has expanded to include BMX, mountain bike apparel and everyday wear.