In 1992 Shane Cooper began experimenting with a knitting machine given to him by his father and discovered a way to knit athletic socks that was completely new to the market: taking traditional knitting methods and reversing them. His first product, dubbed the Air-E-Ator� sparked a revolution in athletic socks that continues today in DeFeet. Every product in the
DeFeet line is inspired by athletes on a quest for ever-greater performance, because, while not everyone is a racer, everyone can benefit from lessons learned on the world's most difficult courses.