What stemmed from a clever quip on a Phat Farm tee soon became the nationally recognized label Baby Phat. Headed by supermodel Kimora Lee Simmons, Baby Phat is a perfect marriage of hip hop and high fashion. Featured in almost every top style magazine, including Bazaar, Gotham, and Vibe, these sensuous designs flatter every woman's figure and appeal to every woman's taste. Baby Phat isn't just a label, it's a lifestyle.