In 1949 Kihachiro Onitsuka was manufacturing basketball shoes in his living room. Little did he know that he would eventually have created a world-renowned brand for runners and other athletes looking for quality and comfort. ASICS™ is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A sound mind in a sound body." And that is exactly what Asics is striving for.
To create top-performing running apparel, running shoes and other running necessities, Asics opened the Research Institute of Sports Science. In Kobe, Japna, this site is where technology and innovation go hand-in-hand to create breakthroughs in running clothes and running shoes. With over 45,000 square feet of space for testing, Asics studies everything from the movements of the human body to the durability of their running gear with a 350m all-weather running track.
When it comes to quality and "what's best for the body", Asics goes above and beyond. When Asics athletes visit the facility, Asics creates tailor-made running clothes and shoes that work with that athlete's body. From this research, Asics is able to enhance the running clothes and running shoes that they create for all athletes. Asics takes every opportunity to better their running clothes, so the athletes can better themselves.